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Ask the Expert: Email Marketing Best Practices

Despite the rapid growth of social media as a popular communications channel, emails are still an effective way for businesses to connect with and distribute information to consumers. In the U.S.,...

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Get More Opens: 15 Email Subject Line Formulas that Work

One of the most important parts of any marketing email is often the part that most people spend the least amount of time crafting – the subject line. But this short amount of copy is the first hurdle...

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7 Tips for Creating Flawless Emails for Your Business

Is email marketing or lead nurturing part of your business marketing strategy, but you’ve found creating great emails to be a challenge? If you’re a local business who wants to improve the quality of...

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What Types of Emails Do You Want from Local Businesses? [Poll]

If you’re like many consumers, then your inbox mostly consists of emails from businesses you’ve contacted or want to stay in touch with. From retail stores in your area to favorite local restaurants...

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10 Email Marketing Terms to Kick-Start Your Email Campaign

If you’re ready to start using email marketing to convert leads and retain customers, there are two things you need to do: first, you need to plan a strategy for creating emails that follow email...

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Holiday Email Marketing Made Easy: 9 Emails You Can Use

Email marketing is a great way to nurture your leads and stay in contact with your current customers. For local businesses gearing up for the busy holiday season, it’s hard to stay on top of all the...

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How to Improve Your Lead Nurturing Email Open Rates

If you’re a local business, you should be using lead nurturing emails as a way to convert leads into customers. Active leads have already expressed an interest in your business and provided you with...

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3 Steps to Success with Targeted Email Marketing

As a business owner, choosing the best marketing strategy to maximize your ROI can be daunting. Thankfully, one of the most effective solutions doesn’t seem to be going away anytime soon. Email...

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Kill Your Slow Season with Targeted Email Marketing

Winter is making its presence known, and you may notice a decrease in customer inquiries and appointments as a result. Don’t fret, as your business is not the only one facing a slower season. As the...

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Multifamily Marketing: Connecting with Gen Z through Email Marketing

Gen Z is heading to college, and in an ever-evolving digital world staying in front of them in an engaging way can seem a daunting task. You may be surprised to learn that email is still an important...

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